Forward Booking Works!

01/09/2017 7:04 AM | Kara Henrys (Administrator)

Follow up is key to the health and well-being of your clients.

Happy New Year! As you embark on veterinary practice in 2017, the MVMA has a gift – which means it is complimentary, free, of no charge! – for you to ring in the near year.

As you may know, MVMA is a proud Associate Member of Partners for Healthy Pets (PHP) and we are very pleased to announce a collaborative program between PHP, Veterinary Medical Association Executives (VMAE) and our association to implement the concept of forward booking in all veterinary practices in Michigan. The MVMA is partnering with 45 other veterinary medical associations in the US and Canada to make a difference.

We believe this initiative will have a significant impact on the health of your patients and your practice. This collaborative program focuses on the importance of forward booking, which simply means scheduling all patients’ next appointments before they leave your practice, regardless of the reason for their current visit. This includes medical progress exams and preventive healthcare exams.

Forward booking ensures your patients receive the highest quality care at the right time. The traditional way to schedule appointments for your clients is costly, time-consuming, and only 30% of your clients will respond. According to the 2015 AAHA State of the Union Report, 6 out of 10 pet owners said they would forward book their next appointment before leaving the practice.

You have probably been hearing about and maybe even considering implementing forward booking in your practice, but are not quite sure how to get started. With this program, you will have a straightforward, step-by-step process that provides the entire practice team with the skills necessary to be successful.

MVMA provides you with all the tools to be successful. Ready to get started? 

  1. Visit Partners for Healthy Pets for resources that include the keys to implementation, training information and communication tips to use with your staff, and a link to order buttons (at no cost!) for your team to wear.
  2. MVMA, along with VMAE, is providing the opportunity to engage with preeminent veterinary consultant Karen Felsted, CPA, MS, DVM, CVPM, CVA in four FREE live coaching sessions. These conference calls will be held on January 31February 14February 21, or February 28 at 1:00 pm EST to answer questions you and your staff might have about implementing forward booking in your practice. Just click the date(s) that work best for you and register to reserve a connection.
MVMA is very excited to provide this opportunity. Whether you are a practice owner or an associate veterinarian, we hope that you will help to carry the message forward about forward booking in your veterinary practice. The results will be healthier patients and a healthier practice!

Michigan Veterinary Medical Association

2144 Commons Parkway
Okemos, MI 48864-3986



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